Digital Marketing: What are the 8P's and how they can boost your business.

With the improvement of the market and technology, the marketing area suffered many changes, and the 8 P's came to help it to adapt to the internet - in other words, the digital marketing.

See the definition of the 8P’s below and don’t forget to watch the video for tips and more information about each of them!

1. Public:

Surveys can be great allies in order to know the target audience better. Acquiring more information about your consumer allows you to make adjustments to your advertising and to your product.

2. Planning:

Digital marketing needs a lot of planning. Before starting a campaign, you have to have your audience defined, what the content will be, when it will be released and on which networks. When you have build a relationship with the public, you will need to adapt your communication, in order to generate more engagement.

3. Production:

At this point, you should take your planning off the paper, and create websites (or webpages and profiles) to advertise your product and to produce content related to it to your target audience.

4. Posting:

Here, you start to encourage the public to spread your content. Use your research to find out what appeals to them and how you will attract more attention, after all, you need to make them want to engage.

5. Promotion:

When promoting your content, sponsored media, such as Google Ads, are recommended, ensuring that you reach a good portion of your audience. Remember that the focus of the digital marketing is to make your product attractive and draw the customer's attention to it. You first let the customer interested in your words, and then in your product.

6. Propagation:

Here you make use of the social media channels to spread your content, that is, share the content you have created with others. (See more tips in the video).

7. Personalization:

Over time, when you find out what is more successful regarding your audience and what you need to make your content more attractive, so this is the time to make changes in your plan.

8. Performance:

One of the things that digital marketing offers is the measurement tools, which you can use in order to find out which profiles interact with you the most, which posts are most successful, and thus make your content more accurate.

If you have any questions about the article above, please contact me.

References:

Baker, Bormann, Roberts and Zahay, 2017. Social Media Marketing: A Strategy Approach. 2nd ed. Cengage Learning.