Marketing Tip: Defining your business audience.

Audience definition is an extremely important part of a business. Check below for tips on how to select it in the right way.

In order to carry out a good sales planning, choosing the people you will advertise to is essential. These people are called "Target Audience". Within this target audience, there is an even more important part: the personas.

#Persona can be defined as a fictional character, created to simulate a "perfect customer" of your business. It is made with information taken from your current customers, and it is important because it provides more specific information from the public, facilitating the understanding of their needs and tastes.

Watch the video below for a better definition:

After having your personas defined, just align the information with your marketing plan and make any necessary changes to be successful!

To learn a little more about how to carry out good marketing planning, click here.

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Sources:

- https://nerdweb.com.br/artigos/2017/05/o-que-e-persona-e-por-que-e-importante.html

- https://resultadosdigitais.com.br/blog/persona-o-que-e/

- https://www.forbes.com/sites/chuckcohn/2015/02/06/steps-to-identify-your-target-market